Purpose: This study investigates the relationship between conditional conservatism and the market reaction of firms’ stock prices in Mergers and Acquisitions (M&A) operations.
Design/methodology/approach: Leveraging a sample of 224 U.S. listed companies and event study methodology, as well as regression models, this study analyses 735 M&A deals from 2010 to 2018.
Findings: We find that conditional conservatism is positively associated with cumu- lative abnormal returns of acquiring firms post-M&A announcement; moreover, one of the drivers of this result is the information asymmetry channel. Additional analy- sis also shows that while acquirers with high conditional conservatism experience a positive reaction to M&A announcements, there is no significant reaction for acquir- ers with low conditional conservatism.
Originality/value: Our main results provide evidence that a high conditional con- servatism limits the reduction of acquiring firms’ stock prices post-announcement of M&A. Our additional analyses show that low conditional conservatism does not ex- ert a significant negative impact on acquiring firms’ stock prices post-announcement of M&A, as would be expected.
Practical implications: This paper may be useful for both investors and practition- ers since it offers interesting insights on how to deal with accounting policies and benefit from M&A transactions. Indeed, if they are informed on how conditional conservatism exerts a role on stock prices, they are less likely to engage in value- destroying M&A transactions. In addition, our results may interest standard setters interested in the role of the conservatism principle under the Generally Accepted Accounting Principles.
Keywords: conditional conservatism, market reaction, stock prices, acquirer firms, M&A, event study
