This paper aims to assess the extent to which sustainability goals are being planned within the automotive sector to achieve the Sustainable Development Goals (SDGs). Our research is an exploratory study. The study employed a qualitative methodology with a content analysis approach. We conducted a semi-manual content analysis of 20 leading European automotive companies. Our exploratory research results suggest that companies prioritize environmental aspects in their planning, with a particular focus on SDGs 7, 12, and 13. SDGs 1, 2, 14, and 16 receive limited coverage, possibly because they are not directly connected to the core activities of the automotive sector. However, the results align with findings from earlier studies and the industry’s characteristics. This study aims to contribute to the academic literature on strategic planning by examining its extent in the automotive industry and providing insights into the effectiveness of strategic planning tools in achieving sustainability goals. Our study provides a perspective on the current state of sustainability planning within a specific sector, thereby contributing to strategic studies. In practice, it highlights the effectiveness of planning instruments in achieving sustainability objectives and the key themes receiving the most significant attention. Finally, our research is directed at academics, practitioners, and decision-makers.
Keywords: Sustainability plan, SDGs, Automotive sector, Content analysis
