This paper highlights how, by implementing the Integrated Thinking (IT) principle, the Integrated Report (IR) can enhance its traditional role as a disclosure mechanism by assuming a new identity as a powerful managerial tool. It also aims to identify different types of integration favored by IT and propose a comprehensive overview of their relationships and impacts. Following the call for pragmatic and interventionist research on IR and IT, we performed a qualitative case study analysis focused on a research organization that implemented IR, applying the IT principle. Our findings indicate that IT supports six distinct types of integration within the firm, each having specific managerial impacts. Moreover, IT can act as a form of interactive and cultural control. Our results are likely to be of interest to both the academic world and managerial practice. In the academic sphere, we shed light on IR’s under-discussed managerial role, providing evidence from an underexplored context, the research one. In terms of managerial practice, our findings demonstrate the potential of IT as an opportunity for organizations to harness different types of integration, thereby enhancing their operations. Moreover, our findings underscore the pivotal role of the Accounting and Finance department and the Chief Financial Officer in the context of IR and IT. Finally, we advocate for a balanced approach in IT and IR, focusing not only on diagnostic control, organized according to a balanced scorecard approach, but also on interactive and cultural controls.
Keywords: Integrated Reporting, Integrated thinking, Case study, Managerial role, Forms of integration
